How To Build Backlinks As a Beginner
How to build backlinks as a beginner it's a frequent question everybody asks, in order to solve the mystery, we've written this down for you!
Backlinks are dead - long live the backlinks. The relevance of the ranking factors varies with each new Google update. A solid link profile should be part of your off-page measures in the SEO area in any case. Because as a basis, valid backlinks are still very relevant and play a major role in determining the Google PageRank. What exactly does that mean?
How many well-known websites with high authority in the relevant area link to your page is still an important indicator for Google of how the search engine ranks your page or its quality. For example, you have a health blog, and major medical sites and expert portals, such as universities and other research institutions, have links to your site. This is a sign to the Google algorithm that your links are popular and that your site produces profound and valuable content. Ergo: It should end up on the top ranks of search results. And in addition to this long-term SEO profit, links to well-known sites will naturally bring you direct traffic.
Here we show you how to get big websites to link to your content - and how to identify them at all.
Outreach: How do I get relevant backlinks?
First of all: Link building takes time. To build a solid backlink profile, you need to be patient and persistent. Before you even get started, you should get an overview of the current status of your external links. You can use various tools to do this, such as the Ahrefs Backlink Checker, the backlink feature of SEMrush, the Link Explorer of Moz, or the link module of Sistrix. Of course, you can use these features in the future to measure the success of your link building.
1. find suitable websites for link building
The first thing you need is a little research and above all good organization. Which websites would you like to have as link provider? A good indicator can be the backlinks of your competitors. If someone finds your competitor's content relevant enough to link to - why not yours? Or even better: Are there any gaps in their content or keyword profile that you can close? Quality comes before quantity when it comes to choosing the external sites you want to backlink to - although quantity is of course not completely unimportant. But five links on authority sites will certainly get you further than 20 on irrelevant spam sites. These are the criteria you should use to select websites for link building:
Authority: How valuable and strong does Google consider this website to be? How does the site's content rank? For the backlink to bring your SEO profile to the top, the linking domain should have proven expertise on the topic and good visibility.
Relevance: Is the website that links to your content relevant to your content - and vice versa? Does it seem natural that it links to your site? And - increasingly important for Google after the latest updates: Does the user get added value from this link?
location: If you want to boost your local business with backlinks, you should make sure that the website that recommends you is also known locally. If a locally known food blogger from Bavaria, who otherwise only writes about Munich restaurants, refers to your Hamburg pizzeria, it won't help you much.
2. prepare your pitch well
It is best to search for suitable authorities among the domain's keyword by keyword. Think carefully for each website why it should link to your URL - from your and their point of view. For example, is it magazines that quote experts? Offer journalists an interview or a guest article on your special topic. Make sure that you formulate your pitch emails as individually as possible so that your counterpart doesn't feel like he's being spammed by a bot.
3. stay tuned and claim your links
You should not leave it here with the first e-mail if possible. If you don't hear anything, check it. Offer alternatives. And: If you have already discovered a mention of your brand or your business on the website, you can demand in a friendly but firm manner that the domain operator also links to your site instead of just naming you by name. This also applies if he uses image content, such as infographics, from your website and names you as the author.
4. optimize the quality of the backlink
So if you now provide a guest article or quote for your desired website, you should definitely pay attention to a few things so that the backlink has the desired effect.
Actually logical: The link should never be set to "no follow".
It's best to place a contextual backlink, i.e. in the body text instead of just at the end of the post or in the sidebar or footer. It is best to place your link in the first third of the text.
The anchor text, i.e. the linked text, and the link environment, i.e. the words around the anchor text, should give Google a good impression of what your link is about. This helps the algorithm to rank the value of the backlink.
5. maintain the relationship
You got your backlink on the big, well-known website and contributed relevant content? Congratulations! Also in the future, you should contact your cooperation partners regularly and ask if they need new content or offer to update the existing content. Do your colleagues need support in the area of social media - and: Do they plan to spread the content with the backlink to your website in social media (keyword: social signals)? It can take months - or even more time - until links show their desired effect in your search engine ranking. Backlinks on relevant websites should, therefore, be seen as long-term SEO relationships that need to be maintained.
Important: Keep the user in focus
As with all search engine optimization measures - whether on-page or off-page - the user experience should be the main focus. We have already briefly touched on the relevance of link providers: Google is increasingly focusing on ensuring that users find exactly what they type into the search mask. And that's what your backlinks should be paying for. So keep asking yourself the question: Does it help the user if he clicks on a link to me at this point? Does it bring him closer to his goal? Ultimately, you benefit twice and three times over, because relevant backlinks have a higher click rate, ensure a lower bounce rate, and can significantly increase the conversion rate.
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What is link building?
Link building or also the generation of backlinks means to get as many links as possible from external sites (e.g. other companies, blogs, media etc.) to your own website.
The goal is a better ranking on Google. Because many relevant links to the website show the search engine that the content there is good and interesting for searchers.
Many good backlinks also lead to a higher authority of a webpage. This increases through the external links thus quasi in Google's reputation. Link building can be described in this sense as digital recommendation marketing.
Another goal is to open up new traffic sources away from your own newsletter or Google. Links from media to your site are predestined for this, because media websites generate a lot of traffic themselves, and by linking to them you get some of it.
B2B link building is also a worthwhile investment. Although you have to think in different categories than in B2C. The goal here should be high-quality backlinks that fit thematically with your own website.
External links - i.e. links from another domain to your own are different from internal links - links that you set within your domain. We have described everything about this topic in this article: Internal links.
Therefore, backlinks can also be dangerous
In the past this has been massively exploited by SEOs around the world. Link exchange (mutual linking of different websites) as well as link purchase was done. (Websites were only created to link to others who in turn paid for it).
Because when it came to backlinks, mass was more important than class. The more links referred to a website, the higher it rose in Google. Backlinks were the most important ranking factor. This SEO study also proved how important backlinks are for good rankings.
Google soon put a stop to these games and bought ranges. With the Penguin update (a change in Google's algorithm) dubious and quality-less - i.e. buyable links or mass links - were suddenly given a negative rating.
SEOs often speak of a "bad neighborhood" here. The consequence of the update: Ranking places were partially reassigned. The former occupants of the first search results lost massively if they had generated the pole position by unclean backlinks.
Today the search engine's algorithms are so intelligent that it is noticeable if a website obtains backlinks from the "bad neighborhood". So it is advisable to clean up the links to your own page, because even if you have not proactively generated negative backlinks, they sometimes show up.
Allegedly backlinks are no longer so important for the ranking
The Penguin update had another alleged consequence: Google announced that it was downgrading the value of backlinks to the ranking. Backlinks should therefore no longer have as much influence on a good ranking as a proper on-page optimization.
However, a study carried out by ahrefs led to a different result despite statements to the contrary by Google: The study makes it clear that backlinks have a much higher influence on the ranking for the different keywords than the on-page factors.
Backlinks do not always help
However, the following is true: For a website that already has a lot of good backlinks and therefore already has a lot of trust and authority from Google, backlinks are indeed not the holy grail. These websites must then focus even more on exceptionally good and unique content and an excellent user experience.
Because in this context, high-quality SEO links can be imagined similar to good reviews of a product on an online shop: With several thousands of positive reviews, another good recession is not so decisive for the perception of the potential buyer. However, if the product has only 15 reviews, of which 4 are still rather mediocre, another praising recession can certainly change the perception of the customer.
The situation is similar with backlinks. If a page already has masses of links, additional SEO links are not so decisive for the ranking. However, if a website still has very few topic-related backlinks from reputable sites, another one can be decisive for the ranking of the linked page.
What types of backlinks are there?
Not all links are the same. It makes a difference to which URL of your domain is linked, i.e. whether an external page refers to your homepage or a news article. The authority of the page also plays a role and links also differ technically.
Which links are useful?
In a nutshell: All links that refer from a serious external page to your own webpage are important. However, there are differences in importance.
Origin: The higher the authority of the page that links to your own site, the more influence the link has on the ranking. Conversely, the more (good) backlinks a page receives, the higher its authority.
Placement and target: It also plays a role where your website or contribution is linked on the external page. A blog post on a subpage is not as valuable a link provider as the home page. It also plays a role whether it links to the start page or to a subpage.
NoFollow: "Do not follow links" means that they are not followed by Google, so they are not evaluated. Wikipedia, for example, always sets NoFollows, because the platform has enormous authority, although basically anyone can write articles there. If Wikipedia had follow links, it would probably post massive amounts of articles in order to place as many links as possible.
Especially with the topic NoFollow, however, the SEO spirits are divided. It is not proven that NoFollow links really have no influence on the ranking.
Placement: Anyone who now wants to trick Google and creates a page on which he places countless links to his own website will unfortunately go away empty-handed. I emphasize again that the Google algorithm is almost always transparent when it is made fun of. Please do not put your existing rankings at risk.
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